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Together, we can rethink
New York City.


of car trips are under 3 miles, yet only 1% of all trips are on a bike. Could we reduce emissions and traffic if more people biked or walked those short trips?


free car parking spaces vs 30,000 for bikes. Yet 48% of NY'ers own bikes vs 45% own cars. Wouldn’t more people ride if there were safe on-street parking?


of New Yorkers own a bike and 32% would consider commuting on a bike if they felt it was safer. Shouldn’t all bike lanes be protected lanes?


The time it takes to bike 6 miles, burn 298 calories and, if done daily, become 30% happier.


With 80% more cycling trips in 2020 (trips up +147% amongst women and +68% amongst men) a new age of cycling for transport is here and women are leading the way.


New York has surpassed LA as the most car congested city in the United States. Do we want a future where gridlock is the norm?

Stats and figures from a variety of sources.

What could the future look like? 

Change is possible. The adaptations in street life that took place during the pandemic have proved that. From open streets and restaurants, to popup bike lanes, to the “bike boom”, we’ve lived through a transformational time. How will New York City hold on to the best of these changes? How can the city embrace the boom in ridership, ensuring safety and equitable access? How does transportation shape culture? We posed these questions and more to a panel of New Yorkers dedicated to the health and well being of their city. Their answers are both informative and inspiring.

We asked. They answered.

Danny Harris
Executive Director, Transportation Alternatives

It’s time for New York City to take action. The pandemic has laid bare our city’s fundamental inequities, and our streets – our largest public asset – must be a pathway to recovery. Now, we need leaders willing to put the lives, needs, and future of New York City’s 8.6 million people ahead of the movement and storage of inanimate, 6,500-pound vehicles.”

Dulcie Canton
Cycling Advocate

“It’s now 2021, and a new normal is on the horizon. Will we continue to prioritize people over cars? I am hopeful that our love of bikes and micromobility will increase but the risk is very real that rather than building on the progress we’ve made, we will revert to a pre-pandemic streetscape or worse – one in which cars plan an even more leading role.”

Ashwin Vasan
President & CEO, Fountain House

“The saving grace, for me, has been the ability to get outside into nature and onto the roads on my bicycle. In the midst of a growing mental health epidemic, a “second pandemic” whose long tail we will be experiencing for years after the last case of Covid is diagnosed, we must all recon with our movement and our connection to the outside world, in order to face up to the long term mental and physical health challenges created by the pandemic.”

Ouigi Theodore
Creative Director, The Brooklyn Circus

“Transportation is culture. It shapes our daily lives: how we interact with each other and how we interact with the environment around us. It impacts how we carry ourselves in the world. It informs fashion. What someone chooses to wear to commute on a bicycle may be very different from what they choose to wear when commuting by car. Transportation is the veins and arteries of a city. Along with its people, transportation is the pulse of the city.”

Doug Gordon
The War on Cars Podcast

“What will it take for more New Yorkers to take advantage of bicycling? Better infrastructure that’s inviting to all ages and abilities and more equitably distributed to neighborhoods that have historically been neglected would get us most of the way there. But advocacy efforts and communications strategies that are inclusive of New Yorkers of all backgrounds are also key components; the only way to get people to see that a better future is possible is to make sure they see themselves in it.”

April Schneider
Civil Engineer & Urban Planner

“With the great 2020 disruptor – COVID – many new riders tried biking in the city for the first time, encouraged by the lack of traffic. Many are calling on the city to capitalize on this momentum, which begs the question: what does it take to keep new riders riding? And how do we continue to encourage people to ride bikes even as traffic comes back?”

Judi Desire
Founder, Uptown & Boogie

“New Yorkers have met the moment with bravery and creativity. Open Streets and outdoor dining have already become celebrated positive additions to the city. We can build on these initiatives and weave them into biking initiatives, such as creating bike corrals around outdoor dining, encouraging bikers to support businesses and keeping bikes away from moving vehicles. The potential for change has never been greater.”

Find a new way to move.

Curious about riding a bike in New York? Visit our flagship store in the West Village or one of many dealers around the city for a test ride.